Vladislav Filiov, General Director of Siberia Airlines, comments: Like many companies in Russia we faced a challenge of overcoming the Soviet 'anti-brand' legacy and our co-operation with Landor proves that this extremely difficult task is achievable.
Smaller and less established general directories likely pull less weight. If a directory does not exercise editorial control over listings, search engines will be far less likely to trust their links.
 See also: Management, Competitor, Customer, Target, Market
  
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