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Geodemographics

Marketing & Web GenericsGeodemography

Geodemographics
A method of analysis combining geographic and demographic variables For an example, see 'ACORN'
Geodemographics
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Geodemographics:
An analysis technique combining geographic and demographic variables.
Geodemography:
The study of population characteristics set within a spatial context.

Geodemographics: a combination of geographic and demographic segmentation that can either give the demographic characteristics of particular regions, neighbourhoods and even streets, ...

Geodemographics Census data that can be appended to a household file once it has been geocoded. Includes such factors as income, education, home type, etc. Derived from the neighborhood of the household. Same as Demographics.

Geodemographics Geographic Deployment the deployment of a sales team on a regional or district basis as opposed to a product-type or customer-type basis.

See also: Marketing, Variable, Market, Analysis, Demographics