global brands
brands sold to world markets with essentially the same promotion
global marketing ...
"Best Global Brands 2009" via Interbrand.com
"40 of the Best Twitter Brands and the People Behind Them" via Mashable.com ...
McDonalds (Global Brand).
Chick King (lesser known chicken restaruant).
KFC (global brand).
Burger King (global brand).
Woodies Restaurant Chichester, UK (small but popular restaurant).
Further, it is more feasible to establish a global brand as less confusion will occur when consumers travel across countries and see the same product.
Brands such as Coca-Cola, MTV, Nike, Levis are all successful global brands where they have a standardised approach to their marketing mix, all these products are targeted at similar groups globally.
 See also: Marketing, Consumer, Market, Customer, Target
  
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