Global Marketing

Global Marketing
Companies sometimes assume that what works in their home country will work in another country.

global marketing
marketing the same or very similar products to world markets with essentially the same promotion, also commonly referred to as international marketing
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global marketing - A strategy of using a common marketing plan and program for all countries in which a company operates, thus selling the product or services the same way everywhere in the world.

What is Global Marketing?
"Global marketing refers to marketing activities coordinated and integrated across multiple country markets." ...

an approach in global marketing in which an organisation allows an affiliate or subsidiary to set the most desirable price, provided it is profitable, in its own region; also referred to as the Polycentric Approach.

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Global Marketing Research
Hispanic Research
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See also: Global market, Market, Marketing, Product, Rating