Brown Goods
Electrical goods such as TVs, videos, stereo systems etc, used for home entertainment. So called because they were originally cased in bakelite, a brown plastic.
Goods Retailing Focuses on the sale of tangible (physical) products.
Goods/Service Category A retail firm's line of business.
Graduated Lease Calls for precise rent increases over a specified period of time.
goods-services continuum
the idea that products contain elements of both goods and services in varying degrees
goodwill ...
Goods A product consisting predominantly of tangible values. Almost all goods, however, have intangible values to a greater or lesser extent.
Group Discussion See Focus Group.
B2B goods: goods that are sold to organisations for: (a) incorporation into producing other products; or (b) supporting the production of other products directly or indirectly; or (c) resale.
DIY Goods - goods produced for the "do-it-yourself" market.
DMA - See Designated Marketing Area.
Soft goods
Soft goods are similar to consumer durables, except that they wear out more quickly and therefore have a shorter replacement cycle. Examples include clothes and shoes.
Sponsorship ...
Virtual Goods
The virtual items that are bought with virtual currency. There are essentially three types of virtual goods: decorative, functional and hedonistic (social). which confer some sort of advantage to the owner.
Wagered Tournaments ...
Goods - Something is considered a good if it is a tangible item. That is, it is something that is felt, tasted, heard, smelled or seen. For example, bicycles, cellphones, and donuts are all examples of tangible goods.
Goods for gardens
Hilliers' gardening club
Which SWOT Analysis do you want to study?
goods and materials purchased by organisations for use in production, administrative, clerical or marketing activities, but not directly in the manufacture of finished products.
see Account Manager.
goods A product that has tangible form in contrast to services that are intangible. A book versus a story read.
Make Goods - Adjustments made by a publisher to an advertiser to make up for a shortfall in contracted ad impressions or errors.
Consumer goods are products which are purchased for personal consumption. Consumer goods are classified into three areas.. These are:
Convenience Goods ...
consumer goods
items purchased by consumers for personal and household use, consumer goods are classified as durables and non-durables
consumer market ...
To exchange goods or services directly without the use of money.
Information ...
3 Industrial Goods Classification 1) Material and parts i-raw material ii-manufactured materials and parts 2) Capital items a) installations and b) equipment 3) Supplies and business services
[edit] Managing the Product Mix ...
dumping Selling goods in a foreign market for less than their cost of production or below their "fair" market value.
E ...
Brand Managers Most packaged goods companies organize themselves by brand. The brand manager is responsible for advertising, marketing and sales of the product.
Package insert Separate advertising material included in merchandise packages that advertises goods or services; also referred to as Package Stuffer.
Direct Marketing All activities which make it possible to offer goods or services or to transmit other messages to a segment of the population by post, telephone, e-mail or other direct means.
Currently, the desire to avoid aiding the enemy may result in laws that make it more difficult for American firms to export goods to other countries.
This allows us to gain invaluable insight into their goods and services and learn what sets them apart.
distribution channel A method by which a manufacturer or software developer delivers its goods to customers and receives payment in return.
Unlike tangible goods, which are clearly limited in terms of what an owner can do with the product, digital goods are easy to make perfect copies. It is therefore important to establish limits.
As in Internet marketing the traded goods very often are downloadable digital products there is nothing to give back for the customer after he received his refund. He can keep the product and the money.
A way of measuring inflation that is computed by taking a basket of goods and services and determining the price of those goods and services in a base year and the current price.
Digital Cash: A system that allows a person to pay for goods or services by transmitting a number from one computer to another. Like the serial numbers on real dollar bills, the digital cash numbers are unique.
Buying Cycle - Before making any purchase of goods/services or ideas, customers typically go through a buying cycle, firstly showing interest, conducting research and then making a purchase decision.
Carol Wright is typical, including both mail order and direct response offers along with package goods participants (coupons on brand items).
FMCG: It is an acronym for Fast Moving Consumer Goods which is defined as fast selling, low unit value consumer products normally in universal demand. This includes categories like toiletries, cosmetics and other non-durables.
Any name, symbol or other identifier used individually or in combination to identify the goods and/or services of a seller and differentiate them, on any tangible or intangible basis, from similar goods and/or services of competitors.
Services received after the original goods or service have been paid for.
AIDA
Attention, Interest, Desire, Action: a model describing the process that advertising or promotion is intended to initiate in the mind of a prospective customer.
Fast Moving Consumer Goods (FMCG)
Frequently purchased consumer products, usually known as packaged goods in the USA, e.g. food brands, beverages, toiletries and tobacco.
Firewall ...
Who buys your goods or services? Which age group? Which gender? Which income level? To find out who reads a particular magazine, study the advertising. That’s who the magazine is aimed at.
E-Commerce is the process of buying or selling goods or services via the internet. This is most commonly done though a merchant's or service provider's website and usually involves an online catalog and shopping cart.
On a fundamental level, Internet marketing is using the Internet to advertise, communicate and sell goods and services.
Advertiser: The person selling the goods or service; also knows as the merchant. The advertiser or merchant pays affiliates for sending traffic to the merchant's web site after a product or service is purchased.
Advertiser (also Merchant or Retailer): Any website that markets and sells goods or services.
Definition: A business that affects the distribution and sales of goods and services from producer to consumer; including products or service development, pricing, packaging, advertising, merchandising, and distribution.
Related Articles ...
When consumers' perceptions are good, they will continue purchasing goods from this company. These customers also will avoid spreading disappointing experiences to others. Consumer perceptions are based on feelings.
Merchant - An online business that markets and sells goods or services. Merchants establish affiliate programs as a cost-effective method to get consumers to purchase a product, register for a service, fill out a form or visit a website.
Advertising - The paid promotion of goods, services, companies, or ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy.
Advertising Agency - An organization acting as an agent for a producer of goods or services (an advertiser) devoted to developing and placing advertising in order to further the acceptance of a brand product, service, or idea.
Consignor - the consignor is the person or company sending/shipping the goods. The details of the person/company will be on the Bill Of Lading as the party contracting with the carrier company responsible for the delivery.
Merchant: A business that markets and sells goods or services.
Meta Tags: Information placed in the header of an HTML page, which is not visible to site visitors.
A person who buys or uses goods or services. A person with whom a business must deal.
to the top
Customer Life Cycle ...
Target Marketing - The process of selling goods and services to a group of people who have a common interest. This term is identical to niche marketing.
Marketing research - The gathering, recording, analysing and use of data related to the sale of goods and services.
Market profile - Summary of a market containg information on purchasers, competitors and other relevant background information.
Consumer Research - Research conducted to identify why consumers buy goods or use services, and what their future buying habits may be.
Marketing -- the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, and people to create exchanges that will satisfy individual and organizational goals.
Classified advertising (Print)
Print advertising that is limited to certain classes of goods and services, and usually limited in size and content.
derived demand - A situation where demand for a particular product or service results from the need for other goods and/or services. For example, demand for aluminum cans is derived from consumption of soft drinks or beer.
Ecommerce - Conducting commercial transactions on the internet where goods, information or services are bought and sold.
eCommerce: Business conducted over the Internet, usually involving the online promotion and sale of good and services. Products can be either durable goods or digital products that can be purchased and downloaded immediately.
The particular segment of a total population which is considered to be a prospective consumer of goods or services.
Unique Selling Position (USP) ...
Above the Line
Used to describe ´traditional´ marketing activities that do not require a direct response but instead build awareness of goods or services, e.g. television and radio, posters and press.
Drop Ship The process by which a supplier ships good directly to the buyer, physically skipping the warehouse of a distributor, BUT from an accounting standpoint, treating the goods as if they had More.
The best shopping cart software
Our reviews of some of the best shopping carts around - free ecommerce solutions through to premium services offering affiliate programs, marketing modules & online soft goods delivery. Shopping cart software guide ...
What we do know is that each industry, whether it is automotive or consumer packaged goods, has their own nuances and best usability practices that work for their particular target audiences.
 See also: Market, Service, Product, Marketing, Customer
|
