goodwill
the difference between the value of a business as a going concern and the sum of the value of its assets if taken separately
government markets ...
the transfer of goodwill from one product in a company's line to another, the attribution, by association, of the qualities of one item to others in the group
hard sell approach ...
Companies and brands use sponsorships to help build goodwill and brand recognition by associating with an event or group.
Here, as with those missionaries that promote faith, the salesperson builds goodwill with customers with the longer-term aim of generating orders. Again, actually closing the sale is not of great importance at this early stage.
merchandise given by a business in goodwill, without obligation to its customers, employees, friends and the like, often this business gift is not imprinted with the advertiser's identification, ...
Brand Equity:
A company's level of awareness as well as consumer goodwill determined by consumer's views of company brand and/or products.
Brand Extension:
The development of new products to be marketed under an existing brand name.
Member's efforts were initially rewarded with donations to charities, gaining some of the goodwill needed to attract an unpaid staff. Zeal has also made openness a priority. All listing decisions and discussions are available for anyone to see.
[1] A planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its target audience.
[2] The promotion and protection of a company's image.
This may be the case, for example, when a firm receives a large amount of favorable publicity for its contributions, resulting in customer goodwill and an enhanced brand value.
In essence, the action is designed to prevent others from trading on the reputation/goodwill of an existing trademark/brand/get up.
PUBLIC RELATIONS (P.R.) - The business of generating goodwill toward an individual, cause, company, or product.
Training and promotional initiatives that a company conducts among its own employees and/or sales force in order to elicit support and goodwill, and encourage them to promote corporate goals.
Leadership Position ...
Institutional advertising
Advertising to promote an institution or organization, rather than a product or service, in order to create public support and goodwill.
Interactive interviewing
Asking questions and recording answers via computer.
 See also: Market, Company, Marketing, Service, Product
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