| |
Creating a great brand name should be no different for a sports franchise than it is for a product or service. It begins with a communication objective: what the brand - in this case, the team - represents, and what story the name should tell.
Finally, the consumer becomes an Advocate (i.e. activist or campaigner) since he or she is Brand Insistent. At this point the brand is difficult to dislodge since it has so much meaning to the consumer. Great brands such as Nike, BMW, Boss, ...
 See also: Consumer, Market, Article, Good, Customer
  
|
RSS
