green marketing
the marketing of "environmentally friendly" products; marketing which takes into account environmental issues such as wastefulness of the earth's resources, pollution, the release of toxins into the atmosphere, etc ...
green marketing - The marketing and promotion of products on the basis of environmental sensitivity.
gross impressions - The total number of exposures to an advertisement or commercial.
Marketers have begun to respond to these concerns by introducing 'green marketing' campaigns that are not only intended to appease critics but also take advantage of potential business opportunities.
 See also: Retailer, Financial, Target, Purchase, Objective
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