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Gross Audience - Definition of Gross Audience ...
Gross Audience - The total number of households or individuals in a television audience viewing for two or more time periods within a schedule of spots or programs without regard to duplication.
GROSS AUDIENCE
The audience of all vehicles or media in a campaign, combined. Some or much of the gross audience may actually represent duplicated audience.
Gross audience - The combined total of audiences for all media in a campaign. People exposed to more than one type of advertising will be counted for each instance.
 See also: Audience, Rating, Media, Research, Advertising
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