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Gross Impressions - Definition of Gross Impressions ...
Gross Impressions - The sum of audiences, in terms of people or households viewing, where there is exposure to the same commercial or program on multiple occasions.
gross impressions - The total number of exposures to an advertisement or commercial.
Gross impressions - Total of unduplicated people represented by a given media schedule.
Guerrilla marketing - Unconventional marketing strategies intended to get maximum results from minimal resources.
H ...
Gross impressions Total number of unduplicated people or households represented by a given media schedule. Gross rating points (GRPs) Reach times average frequency.
Gross Exposures/Gross Impressions: The total number of times an ad is shown, including duplicate showings to the same person.
Page Views: Number of times a user requests a page that may contain a particular ad. Indicative of the number of times an ad was potentially seen, or "gross impressions.
Implying that the audience one is trying to reach is defined by particular demographics or other specific characteristics, such as male golfers age 18-25. The difference between CPM and CPTM is that CPM is for gross impressions, ...
Gross impressions
Total number of people or households delivered by a given media schedule without regard to duplication.
Gross rating points (GRPs) ...
Indicative of the number of times an ad was potentially seen, or "gross impressions." May overstate ad impressions if users choose to turn off graphics.
 See also: Impressions, Advertising, Impression, Media, Market
  
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