Gross National Product

gross national product
the total market value of goods and services produced by a nation in a year
gross profit ...

Gross National Product Go Error a failure at any stage (but especially at the screening stage) in the new product development process when a decision is made to proceed with a product which, in hindsight, should have been abandoned.

macroeconomic conditions - Factors that influence the state of the overall economy such as changes in gross national product, interest rates, inflation, recession, and employment levels.

See also: Approach, Pricing, Marketing, Account, Advertising