Gross Profit The difference between net sales and the cost of goods sold. Also known as Gross Margin.
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gross profit
the amount left when selling costs and operating expenses are deducted from total revenue, also called gross margin
gross sales ...
Incremental Approach (to Calculating Salesforce Size) an approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra salesperson and the ...
For example, in the Markup-on-Cost example where the markup is 30% the gross profit is $15 ($65-$50). If the reseller using Markup-on-Selling-Price received a gross profit of $15 their markup would only be 23% ($50/[1.00-.23] = $65).
Once all costs are associated with product preparation are accounted for, the Profit and Loss Statement subtracts this figure to arrive at the Company's Gross Profit.
Return On Investment (ROI)
ROI stands for Return On Investment and is a measure of the return you will receive from each marketing dollar. The ROI formula can be used to measure return at many levels, including sales, gross profit, or net profit.
 See also: Customer, Product, Profit, Company, Service
  
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