Gross Rating Point

grp
gross rating points
marketing glossary
marketing definitions
Definition: Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period.

Gross Rating Point (GRP) - A unit of measurement of audience size. It is used to measure the exposure to one or more programs or commercials, without regard to multiple exposures of the same advertising to individuals.

Gross Rating Points (GRP)
The number of exposures of a broadcast ad multiplied by the size of each audience. A single GRP represents 1 per cent of the total or target audience in a given region. The total weight of the campaign.
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Gross Rating Points (GRP)
The sum of individual telecast ratings on a total program basis or advertiser commercial schedule, without regard to duplication. For example, 10 announcements each with a 10 rating would produce a total of 100 GRPs.

Gross Rating Points - a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency.
Gross Sales - the total revenue from all sales to customers in a specified period.

gross rating points (GRPs) - A measure that represents the total delivery or weight of a media schedule during a specified time period. GRPs are calculated by multiplying the reach of the media schedule by the average frequency.

Gross rating points
An aggregate of the total "ratings" of the schedule against the target group. % Reach x Average Frequency = GRP's ...

Gross rating points (GRPs) Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period.

TRP (Target Rating Points): A ratio of the gross rating points times the ratio of a specifically targeted audience.

Gross rating points (GRPs)
Ratings are an estimate of the percentage of individuals or households that will be exposed to a television or radio commercial. Each TV program or radio daypart delivers a specified number of rating points.

See also: Advertising, Rating, Rating point, Research, Point