Gross rating points 
04/16/2014 
grp gross rating points marketing glossary marketing definitions Definition: Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period.
Gross Rating Points (GRP) The number of exposures of a broadcast ad multiplied by the size of each audience. A single GRP represents 1 per cent of the total or target audience in a given region. The total weight of the campaign. Video ...
Gross Rating Points (GRP) The sum of individual telecast ratings on a total program basis or advertiser commercial schedule, without regard to duplication. For example, 10 announcements each with a 10 rating would produce a total of 100 GRPs.
Gross Rating Points  a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency. Gross Sales  the total revenue from all sales to customers in a specified period.
gross rating points (GRPs)  A measure that represents the total delivery or weight of a media schedule during a specified time period. GRPs are calculated by multiplying the reach of the media schedule by the average frequency.
Gross Rating Points (GRP's) The sum of individual ratings in a media plan. H HalfPage Island Position ...
Gross rating points An aggregate of the total "ratings" of the schedule against the target group. % Reach x Average Frequency = GRP's ...
Gross rating points (GRPs) Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period.
Gross rating points (GRPs) Ratings are an estimate of the percentage of individuals or households that will be exposed to a television or radio commercial. Each TV program or radio daypart delivers a specified number of rating points.
Advertising Weight the level of advertising support over a period of time, expressed in gross rating points, impressions, target audience reached, etc.
This number is derived by dividing the Gross Rating Points (GRP) by the total nonduplicated audience (cume). For example, if a group of programs achieved 30 GRP's and a cume of 20, then the average frequency would be 1.
GRPs are also known as gross rating points. These are a measure of the gross showing an advertising campaign has over a given time.
TRP (Target Rating Points): A ratio of the gross rating points times the ratio of a specifically targeted audience.
See also: Rating point, Rating, Gross Rating Point, Media, Point
04/16/2014
