 See also: Rating point, Media, Gross Rating Point, Point, Rating
grp
gross rating points
marketing glossary
marketing definitions
Definition: Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period.
Gross Rating Points (GRP)
The number of exposures of a broadcast ad multiplied by the size of each audience. A single GRP represents 1 per cent of the total or target audience in a given region. The total weight of the campaign.
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Gross Rating Points (GRP)
The sum of individual telecast ratings on a total program basis or advertiser commercial schedule, without regard to duplication. For example, 10 announcements each with a 10 rating would produce a total of 100 GRPs.
Gross Rating Points - a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency.
Gross Sales - the total revenue from all sales to customers in a specified period.
gross rating points (GRPs) - A measure that represents the total delivery or weight of a media schedule during a specified time period. GRPs are calculated by multiplying the reach of the media schedule by the average frequency.
Gross Rating Points (GRP's)
The sum of individual ratings in a media plan.
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Gross rating points
An aggregate of the total "ratings" of the schedule against the target group. % Reach x Average Frequency = GRP's ...
Gross rating points (GRPs) Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period.
See also 'Gross Rating Points' & 'Net Reach'. See also terms with 'Reach'. Gross Impacts Weighted 'Gross Impressions', ie.
Advertising Weight the level of advertising support over a period of time, expressed in gross rating points, impressions, target audience reached, etc.
This number is derived by dividing the Gross Rating Points (GRP) by the total non-duplicated audience (cume). For example, if a group of programs achieved 30 GRP's and a cume of 20, then the average frequency would be 1.
TRP (Target Rating Points): A ratio of the gross rating points times the ratio of a specifically targeted audience.
Gross rating points (GRPs)
Ratings are an estimate of the percentage of individuals or households that will be exposed to a television or radio commercial. Each TV program or radio daypart delivers a specified number of rating points.
See also: Rating point, Media, Gross Rating Point, Point, Rating
  
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