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Gross Rating Points (GRPs) - Definition of Gross Rating Points (GRPs) ...
Gross Rating Points (GRP)
The number of exposures of a broadcast ad multiplied by the size of each audience. A single GRP represents 1 per cent of the total or target audience in a given region. The total weight of the campaign.
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Gross Rating Points (GRP)
The sum of individual telecast ratings on a total program basis or advertiser commercial schedule, without regard to duplication. For example, 10 announcements each with a 10 rating would produce a total of 100 GRPs.
Gross Rating Points - a ratio measuring the value of a media schedule in advertising, calculated by multiplying reach by frequency.
Gross Sales - the total revenue from all sales to customers in a specified period.
gross rating points (GRPs) - A measure that represents the total delivery or weight of a media schedule during a specified time period. GRPs are calculated by multiplying the reach of the media schedule by the average frequency.
GROSS RATING POINTS (GRP’S)
Ratings are an estimate of the percentage of individuals or households who will be exposed to a television or radio commercial. Each TV program or radio daypart delivers a specified number of rating points.
Gross rating points
An aggregate of the total "ratings" of the schedule against the target group. % Reach x Average Frequency = GRP's ...
Gross rating points (GRPs) Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period.
This number is derived by dividing the Gross Rating Points (GRP) by the total non-duplicated audience (cume). For example, if a group of programs achieved 30 GRP's and a cume of 20, then the average frequency would be 1.
The level of advertising support provided to a brand, product or service, expressed in terms of gross impressions, gross rating points, target rating points, number of insertions, etc.
advertorial ...
 See also: Rating, Research, Rating point, Point, Advertising
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