a growth strategy in which a company seeks to add to its existing lines new products that will appeal to its existing customers
horizontal integration ...
a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers
concept development and testing ...
Market Expansion a growth strategy in which an organisation targets existing products to new markets; market development by targeting new geographic markets, new demographic or psychographic segments, or totally new users.
Diversification: A growth strategy which involves an organisation to provide new products or services. The new products on offer could be related or unrelated to the organisations core activities.
Demography: A study of the population.
Concentric Diversification - a growth strategy in which a company seeks to develop by adding new products, also called convergent diversification, to its existing product lines to attract new customers.
 See also: Sales, Product, Market share, Marketing, New product
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