Guarantee:
A Guarantee is almost the same as a warranty which is a legal business term.
Guarantees and Warranties
Legal documents committing a company to deal with faulty goods or services by a variety of methods including repair, replacement or compensation.
Geodemographics
GLAM
Graphic Design
Grey Market ...
guarantee (compensation)
a compensation payment, it is paid regardless of performance, paid separately from the base salary, it acts as a non-recoverable draw, guarantees may be temporary (such as new hires) or permanent
guaranteed price ...
Guaranteed Renewable Policy: A policy that guarantees the insured may renew the policy up to a specified age, or for life, as long as the insured pays the premiums.
Guaranteed Price - an assurance given by a manufacturer to a marketing intermediary that if the wholesale price of a product is lowered while the intermediary is still holding stocks, the difference will be refunded; ...
Price Guarantees Protect retailers against possible price declines. If a retailer cannot sell an item at a given price, the manufacturer pays it the difference between planned retail and actual retail selling prices.
Guarantee - This provides a level of assurance that the product will perform up to expectations and if not the company marketing the product will support the customer's decision to replace, have it repaired or return for a refund.
Guaranteed position
Guarantee to place an ad in a specific position within a publication.
H ...
Program guaranteeing that all pages of a web site are included in Yahoo, leading ISP portals, and 35 other search providers within three days in exchange for payment. However no guarantee of good ranking is given.
audience guarantee
Representation made to an advertiser by a media vehicle that a certain amount of audience (e.g.TRPs) will be exposed to the programs or time-slots purchased by that advertiser.
audience turnover ...
Include a guarantee to reduce the risk of buying.
A 30 day money-back guarantee is required for mail order items. Some on-line businesses have extended that guarantee to 60 days or even a full year.
Guaranteed circulation A media rate that comes with a guarantee that the publication will achieve a certain circulation. Generic brand Products not associated with a private or national brand name.
Return postage guaranteed
An endorsement printed on the address face of envelopes or other mailing pieces if the mailer wishes the postal service to return undeliverable mail.
Guarantee a written assurance by the manufacturer that a product will be replaced or repaired to the customer's satisfaction if it is found to be defective or does not perform as intended. See Warranty.
Paid Inclusion: An advertising program where pages are guaranteed to be included in a Search Engine's index in exchange for payment, though no guarantee of ranking well is typically given.
Concentrate on continued R&D investment, customer satisfaction activities (with actionable response and follow-up), product guarantees, innovative promotions and advertising messages that apolitically support the brand's promise, ...
Advertising program where listings are guaranteed to appear in response to particular search terms, with higher ranking typically obtained by paying more than other advertisers.
Sites that sell advertising will guarantee an advertiser a certain number of impressions (number of times an ad banner is downloaded and presumably seen by visitors.), then set a rate based on that guarantee times the CPM rate.
Paid placement is a program in which advertisers' listings are guaranteed to appear on a Results Page when particular Keywords are searched. The ranking of paid placement listings is determined by competitive bidding.
For some people, this whole concept is strange but if I told you there was a guaranteed way to make money online automatically that didn't involve any investment and that anyone could start in 2 hours wouldn't you be a bit interested?
Also known as "guaranteed inclusion.' Paid inclusion does not impact rankings of a web page; it merely guarantees that the web page itself will be included in the index.
From toothpaste that guarantees "whiter teeth" in the morning to TV spots that tell you how to lower your cholesterol during the late-night newscast, we're all barraged with messages.
The privacy of communication over the Internet cannot be guaranteed, because the Internet is not a secure medium.
' A really simple press release that is almost guaranteed of getting published is an announcement such as the opening of your business, a grand reopening, adding someone to your staff, or receiving a certification or award— ...
In exchange for a payment, a search engine will guarantee to list/review pages from a website. It is no guaranteed that the pages will rank well for particular queries ? this still depends on the search engines underlying relevancy algorithms.
There is also an opportunity for 'Smart Pricing' whereby you pay more for the advert if a sale is guaranteed e.g.
With some paid inclusion search engines you are guaranteed that your site will appear somewhere in their listings and with some you are not even guaranteed that much. The fees for paid inclusion vary.
fixed position - The guaranteed location of an ad in a particular vehicle (e.g., opposite the table of contents). Also, the guaranteed location of a commercial at a specific time on a specific day.
A submission service where you pay a fee to a search engine and the search engine guarantees that your website will be included in its index. Paid inclusion programs will also ensure that your website is indexed very fast and crawled on regular basis.
In a PFI program, in exchange for payment, a search engine guarantees that a web page will (a) be included in a search engine index, (b) be added to the search engine index within days, and (c) be respidered within a specified period of time.
Merchant Warehouse offers the Hypercom T7Plus at the Guaranteed Lowest Price anywhere. The Hypercom T7 Plus is designed for merchants requiring a small countertop POS terminal.
gold standard The practice of pegging currencies to gold and guaranteeing convertibility.
gross domestic product (GDP) The market value of a country's output attributable to factors of production located in the country's territory.
Hygiene of file: All the procedures begun to guarantee the addresses file quality. In a email context, the file hygiene principles consist essentially in managing unsubscriptions and bounces.
PAYOFF - The results of an advertising campaign. Motto Advertising guarantees that its clients will enjoy a strong payoff, or the agency will pay for the ads.
PEG - A strong, memorable element of a press release or campaign; the hook.
National product sales.
Regional product sales.
Customer usage rates.
Guarantee cards.
Customer comments or complaints.
Sales people, research and development staff.
Past research conducted.
Paid Inclusion: A search engine marketing program that guarantees website listings for specific keyword search terms for a fee.
Offer " The deal you propose to a potential buyer to encourage a purchase. The offer includes price, guarantee, premiums, etc.
Offset Printing " Printing method in which ink is transferred or "offset" from a plate to a roller then to paper.
Hitwise Search Marketing provides guaranteed traffic at competitive cost per click prices. Due to our relationships with search engines combined with our optimization techniques, the price of marketing your website is lowered drastically. ...
CPM ; CPM is the cost per thousand for a particular site. A website that charges $15,000 per banner guarantees 6000,000 impressions has a CPM of $25 ($15,000 divided by 600).
CPT ; cost per transaction.
Paid Inclusion
A program where the marketer pays for more prompt, frequent or thorough review of a website, however there is no guarantee as to rank or placement. Often used by companies with large websites to enhance indexing of many pages.
A type of delivery insurance, stamp of approval company for email marketing companies. If you purchase a Bonded Sender Certificate, they will guarantee that your mail gets delivered to the large ISPs that they have relationships with.
The selection of domain names is a major consideration when doing business online, and it is often one of the first issues to be addressed. While a good domain name won't guarantee success, ...
Paid inclusion / paid listings / paid placement
Payment for listing on a search engine or directory. Paid inclusion does not guarantee organic ranking for any keyword or key phrase.
This is an ideal method of payment for advertisers who want to guarantee only the number of people who sees their banner. The "M" in CPM is from the Roman numeral for 1000.
The services received after the original goods or services have been paid for. Often this service is provided as part of a warranty or guarantee scheme.
Agent ...
Augmented product: add-on extras that do not form an integral part of the product but which might be used, particularly by retailers, to increase the product's benefits or attractiveness. Includes guarantees, installation, after-sales service, ...
email subscription practice that presupposes the confirmation of new email subscribers to be added to an email distribution list for promotions, before the subscriber actually receives the information. The double confirmation is the best guarantee of ...
Advantages to the customer, versus running the application in-house, include guaranteed performance, a robust data center, in-depth support from a skilled staff, and better economics. See application and Internet in the hard copy dictionary.
Advertisers prefer this model over CPM since they are guarantee to get a certain amount traffic independent of the realized click through rate which can vary by publisher, even for the same offer, creative and call to action.
Finally, products can be differentiated in terms of offering different levels of service-for example, Volvo offers a guarantee of free, reliable towing anywhere should the vehicle break down.
 See also: Market, Marketing, Customer, Service, Product
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