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Guerrilla Marketing

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Guerrilla Marketing:
Jay Conrad Levinson, who coined the term Guerrilla Marketing in the 80s, describes it as, 'the unconventional way of performing promotional activities on a very low budget.' ...

 


Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business (book)
by Jay Conrad Levinson
10 Steps to E-Business on a Shoestring (e-book)
by Wilson Internet Services ...

Guerrilla marketing - Unconventional marketing strategies intended to get maximum results from minimal resources.
H ...

Publicity events fall under the banner of guerrilla marketing. Here an organisation will take the opportunity to seize upon a particular moment to hijack public attention.

Grey Marketing (also called Parallel Importing)
Guarantees and Warranties
Guerrilla Marketing
GUPPIE ...

See also: Market, Marketing, Company, Internet, Service