GUTTER - The white space formed by the inner margins on two facing pages.
HALFTONE - An image formed by printing close-set dots of varying sizes on paper or other "hard" media.
Gross rating points (GRPs) Reach times average frequency. This is a measure of the advertising weight delivered by a vehicle or vehicles within a given time period. Gutter The inside margins of two pages that face each other in a print ...
Double truck/ Double page spread (DPS)
An advertisement that covers the entire surface of the left, the gutter and the right hand page of a publication.
Duplicated audience
That portion of an audience that is reached by more than one media vehicle.
center spread - The two facing pages at the center of a magazine, desirable because the pages are continuous with little or no interruption at the gutter.
 See also: Advertising agency, Broadcast, Strategy, Guarantee, Close
  
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