Heterogeneity: a characteristic of services, describing how difficult it is to ensure consistency in a service product because of its 'live' production and the interaction between different customers and service providers.
Heterogeneity
It is very difficult to make each service experience identical. If travelling by plane the service quality may differ from the first time you travelled by that airline to the second, because the airhostess is more or less experienced.
Service Heterogeneity see Variability. Service Inseparability see Inseparability. Service Intangibility see Intangibility. Service Management System the equivalent of a product management system for service organisations.
preindustrialized country Characteristics: 1) Low literacy rates and high perecentage of employment in agriculture; 2) low population density and low degree of urbanization; 3) linguistic heterogeneity and a small percentage of working age population; ...
intangibility and perishability) which distinguish a service; variability expresses the notion that a service may vary in standard or quality from one provider to the next or from occasion to the next. Also referred to as Heterogeneity.
 See also: Marketing, Consumer, Customer, Service, Product
  
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