hidden objection
an unstated objection which a prospective buyer has to a product offered by a salesperson
hierarchy of effects models ...
False Objection see Hidden Objection; Objections. FAMI abbrev. Fellow of the Australian Marketing Institute. Familiarity Scale a scaling device for measuring a target audience's awareness and knowledge of a company or its products.
Objection handling is the way in which salespeople tackle obstacles put in their way by clients. Some objections may prove too difficult to handle, and sometimes the client may just take a dislike to you (aka the hidden objection).
 See also: Market, Approach, Buyer, Pricing, Marketing
  
|
RSS
