High-Involvement Products

High-Involvement Products products for which the buyer is prepared to spend considerable time and effort in searching. See Low-Involvement Products.

in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort, also known as extensive problem solving
complexity ...

Complex Decision Making - in consumer behaviour, buying which is associated with the purchasing of high-involvement products which are important to the consumer and therefore require considerable thought and effort.

See also: Cycle, Marketing channel, Market, Offer, Vision