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high-price strategy
a planned approach to pricing, appropriate in situations of inelastic demand, in which an organisation decides to keep its prices high, reasons for such a strategy might include a growing super-premium segment of the market, ...
Premium Pricing see High-Price Strategy. Premiums a type of sales promotion in which merchandise is given free or at a reduced price to purchasers of products or visitors to a store.
 See also: Cycle, Product offer, Perceived, Differentiate, Control
  
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