Holding Power
By Laura Lake, About.com Guide
Definition: The ability to keep an audience throughout a broadcast, rather than having them change channels. It is represented as a percent of the total audience.
Holding power - Percentage of total audience retained throughout the entirety of a broadcast.
Horizontal discount - Discount on media purchasing offered in exchange for long-term commitment to buy advertising space.
Holding power The ability to keep an audience throughout a broadcast, rather than having them change channels. It is represented as a percent of the total audience.
 See also: Marketing, Strategy, Research, Advertising, Channel
  
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