Holdover audience

holdover audience
marketing glossary
marketing definitions
Definition: The percent of a program's audience that watched or listened to the immediately preceding program on the same station.

Holdover audience The percent of a program's audience that watched or listened to the immediately preceding program on the same station. Also called Inherited audience (see below).

Audience flow: The movement of a broadcast audience's attention from one station to another when the program changes, measured against the audience that stays tuned to the same station or network to view the new program (see Holdover audience).

See also: Research, Market, Feature, Audience, Service