home shopping
forms of non-store retailing which include television home shopping (in which articles are demonstrated on TV so that consumers can place telephone orders for direct-to-home delivery), videotext or electronic catalogue shopping, etc ...
In-Home Shopping see Home Shopping. In-Magazine Recognition Tests to test the effectiveness of advertising, individuals selected from the target market are asked to look through a magazine and then to recall advertisements they have seen.
It also owns the Home Shopping Network and is finalizing the purchase of the massive US catalogue retailer Cornerstone Brands.
 See also: Pricing, Vision, Marketing, Consumer, Customer
  
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