Horizontal Channel Conflict

horizontal channel conflict
discord among members at the same level of a marketing channel, e.g. wholesaler-wholesaler discord or retailer-retailer discord
horizontal diversification ...

See Channel Conflict; Inter-Type Channel Conflict; Horizontal Channel Conflict. Vertical Co-operative Advertising shared advertising by two or more members at different levels of a channel of distribution, each paying part of the total cost.

See also: Vision, Strategy, Pricing, Prospect, Promotion