Horizontal Co-Operative Advertising

wholesaler-wholesaler discord or retailer-retailer discord. Horizontal Co-operative Advertising - shared advertising by two or more members at the same level of a distribution channel, each paying part of the total cost.

See Co-operative Advertising; Horizontal Co-operative Advertising. Vertical Decisions management decisions which coordinate the flow of goods and services, title, information, payment and promotion along the channels of distribution.

See also: Marketing, Competition, Product offer, Consumer, Customer