Hot Button
Any issue causing a person or organization to take action.
[usage] Hit the hot buttons more often by using a targeted marketing communications approach.
While different marketing decision makers can have different hot button issues, few things seem to motivate companies as much as the action (or sometimes the inaction) of the competition.
You must know their emotional "hot buttons," their motivations, their preferences, their decision criteria, etc. Without such knowledge, your marketing efforts are like blowing in the wind. What do you know about your clients and prospects?
 See also: Target, Approach, Market, Marketing
  
|
RSS
