Also referred to as Direct Accounts and House Accounts. National Brand see Manufacturerís Brand National Introduction the immediate launch of a new product on a nation-wide scale.
large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices, sometimes called house accounts or national accounts
direct close ...
Direct Accounts - large accounts serviced by head office personnel or company executives rather than by salespeople in regional offices; sometimes called House Accounts or National Accounts.
 See also: Attribute, Marketing, Competition, Sales, Customer
  
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