House ad

house ad
Definition
Self-promotional ad a company runs on its media outlets to put unsold inventory to use.

House Ad: Banner ads provided by the website publisher, not by advertisers. Usually run when there is no paid advertising contracted. Messaging typically promotes one of the website's services, products or features.

In-house Advertising
All the advertising activities that are done by one or more people within the company, with no contribution from a specialized agency.
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House Ads - A type of banner advertisement that a web site publisher runs in an ad space when no paying advertisement is available to fill the space. Typically filled with an advertisement promoting one of the web sites services, products or features.

House Ad:
A publisher's own ad that is displayed on his/her site.
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House Ads
Ads for a product or service from the same company. "Revenues" from house ads should not be included in reported revenues.
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The first is a focus on fostering advertising among Fortune 1000 companies by providing a wide variety of resources including specialized training in the development of in-house AdWords marketing teams.

See also: Market, Advertising, Ad, Marketing, Web site