house agency
marketing glossary
marketing definitions
Definition: An advertising agency owned and operated by an advertiser, which handles the advertiser's account.
House Agency
An advertising agency that is owned and operated by the advertiser.
Contributed by: MarcommWise Staff
House List ...
in-house agency - An advertising agency set up, owned, and operated by an advertiser that is responsible for planning and executing the company's advertising program.
In house agency
An advertising agency owned and operated by an advertiser, which handles their advertising.
Initial refusal
This occurs when a respondent refuses to participate in a survey at the interviewer's initial introductory statement.
House agency An advertising agency owned and operated by an advertiser, which handles the advertiser's account. House organ A publication owned and operated by an advertiser, and used to promote the advertiser's products or services.
Agency Discount - A discount, normally equal to 15%, that is offered to advertising agencies that place an order on behalf of their clients. Many large companies establish their own in house agency in order to qualify for the discount when they place ...
 See also: Advertising, Target, Market, Rating, Discount
  
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