House List
A mail, telephone or e-mail list compiled and therefore owned by a company rather than being purchased or rented from a third party.
House list - A permission-based list of email recipients that you built yourself. Use it to market, cross sell and up-sell, and to establish a relationship with customers over time.
House List (or House File) " List of buyers and prospects maintained by a company. This is the most valuable asset for any direct marketer.
HTML " Short for Hyper Text Markup Language, the programming language used to create Web pages.
In House list
The list of email addresses an company develops on its own. Email campaigns based on in-house lists are invariably more successful than those based on purchased or vendor lists.
House List The term describing a permissioned list of customer data that a company has compiled itself. A house list is a valuable asset, and can be used effectively to market, cross sell and up-sell to customers over a period of time.
Your house list of prospects and customers may well be the single most valuable asset you have in your business.
Because of poor results with outside lists, she mails primarily to Macmillan's in-house list--people who have previously inquired about Macmillan software through advertising or publicity.
 See also: List, Marketing, Offer, Market, Communication
  
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