Households Using Television (HUT) - The percentage of all television households in a survey area with one or more sets in use during a specific time period.
Household:
All persons who occupy a housing unit.
Householder:
This is the person in whose name the home is owned or rented, or the individual that completed the survey or interview. The U.S.
Household Life Cycle Incorporates life stages of both family and nonfamily households.
households using television (HUT) - The percentage of homes in a given area that are watching television during a specific time period.
HUT - Homes Using Television-the percentage of television households viewing at a given time.
Head of Household (HH)
One person in a household is termed as the "Head." The Head is usually the person who has primary decision-making responsibility for the household and lives in the dwelling.
HOUSEHOLDS USING TELEVISION (HUT)
The number of households in a given market watching television at a certain time. This term is used by Nielsen Media Research.
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Household base
The total number of households to which the sample is projected to represent.
Householding: The process of identifying individuals on the customer database residing at the same address.
HTML: Abbreviation for Hyper Text Markup Language, which is the language used for creating documents on the World Wide Web.
People, households, or organizations that read, view, or hear an advertisement or other marketing communication vehicle more than once, whether through a single media vehicle or a a combination of media vehicles.
Contributed by: MarcommWise Staff ...
Non-Family Households - singles and non-related individuals living together; the increase in the number of non-family households is an important feature if the changing Australian demography in recent years.
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House organ A publication owned and operated by an advertiser, and used to promote the advertiser's products or services. Households using television (HUT) The number of households in a given market watching television at a certain time.
Affluents Households with 30% or more than the cost of living plus taxes. Agent The word for a telephone operator in a modern inbound call center in a company that takes a lot of customer service and sales calls.
Full Nesters a term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children; three sub-stages of "full nesters" are used by marketers in targeting their products: Full Nest 1, ...
Examples include most household items such as food, cleaning products, and personal care products.
Myth #2 - My business will be a household name from one big hit.Getting mentioned in or interviewed by a major national publication with a circulation of over one million readers is certainly impressive.
Rather than having to go to one store to buy produce, one store to buy meat, and other stores for other household products, there is considerable value in having everything available in a supermarket.
Convenience: women use the PC as the newest time-saving household appliance. Over 91% of women surveyed want to simplify their lives by taking control and saving time.
demographics In marketing, the description of a group of consumers, most often age, gender, household income, level of education, marital status, employment status, number of people in the household, and region of the country.
Pantry Check - A survey method whereby a sample of households tracks the purchases they have made during a given period of time.
Having invested significantly in developing a detergent product that washes effectively at just 30 degrees, Procter & Gamble had the opportunity to drive energy saving into a big chunk of UK households.
items purchased by consumers for personal and household use, consumer goods are classified as durables and non-durables
consumer market
buyers and potential buyers of goods and services for personal and household use ...
Segmentation - Process of dividing the population into target-groups by household criterion for preparation of mailing lists and direct mail advertising.
Products produced for, and purchased by, households or end customers.
[usage] MSH creates ads, web sites, commercials, catalogs, brochures, slaes literature and trade show components for consumer product companies.
television households tuned to a program for a designated time period. Similar to Arbitron, A.C. Nielsen is a marketing/ media research company that conducts diary surveys to measure television viewing habits.
Frequency - Number of times an average person or household is exposed to a specific media vehicle within a given time period.
Frequency cap - Restriction on the amount of times a specific visitor is shown a particular advertisement.
family A group of at least two people in a household based on marriage, cohabitation, blook relationships or adoption.
family decision making The processes, interactions, and roles of family members involved in making decisions as a group.
housewives, responsible for all child rearing, women of this generation began working outside the home in record numbers, thereby changing the entire nation as this was the first generation to have their own children raised in a two-income household ...
Audience duplication: Those persons or households who see an advertisement more than once in a single media vehicle or in a combination of vehicles.
Refers to classifications of people or households which relate to 'class', income, occupation, etc.
Spamming ...
Alternate Delivery " Means of delivering an item to households, such as a direct mail piece or sample, without using the post office.
Unless you are already a household name and in such demand that your phone is ringing off the hook, this approach rarely attracts the numbers of new clients you want.
Definition: Total number of unduplicated people or households represented by a given media schedule.
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Retailers operate outlets that trade directly with household customers
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Demographics - Information regarding the size and characteristics of a particular population of people of interest to advertisers Such as their age, sex, income, education, size of household, ownership of home, etc.
Selective distribution is common with products such as computers, televisions household appliances, where consumers are willing to shop around and where manufacturers want a large geographical spread.
As a result, they tend to come and go, with few becoming household names. Some niche exchanges, particularly webmaster related, have used the micro-button (88x31) effectively.
Demographics
Socio-economic characteristics pertaining to a geographic unit (city, postal codes, group of households, education, ethnicity, income level, etc.) ...
BrandLift - A measurable increase in consumer recall for a specific, branded company, product or service. For example, brand lift might show an increase in respondents who think of Dell for computers, or WalMart for "every household thing.' ...
There were a number of householders who paid rent for church lands, and a number of non-residents. Burials inside and outside could be bought, and kept for later use, if not used.
Internet Service Provider (ISP) Organisation that provides companies or households with access to the internet through connectivity services.
 See also: Market, Service, Product, Research, Marketing
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