Households using television

Households Using Television (HUT) - The percentage of all television households in a survey area with one or more sets in use during a specific time period.

households using television (HUT) - The percentage of homes in a given area that are watching television during a specific time period.
HUT - Homes Using Television-the percentage of television households viewing at a given time.

House organ A publication owned and operated by an advertiser, and used to promote the advertiser's products or services. Households using television (HUT) The number of households in a given market watching television at a certain time.

Households using television (HUT)
The number of households in a given market watching television at a certain time. This term is used by Nielsen Media Research.
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See also: Research, Vision, Channel, Rating, Survey