HTML email - email that is formatted using Hypertext Markup Language, as opposed to plain text email.
hybrid model - a combination of two or more online marketing payment models
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mailto Coding which makes an email address in either a text or HTML email clickable. When the link is clicked, it opens the user's email client and inserts the email address in the “To' field of a blank message.
A code to make an email address in either a text or HTML email immediately clickable. Clicking on the link opens the user's email client and inserts the email address in the "To".
Mail Transfer Agent (MTA) ...
HyperText Markup Language. This is the "language" read by web browsers. Certain HTML "tags" are used to structure the information and features within a web page. As an example, HTML emails usually contain graphics and can be interactive.
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In other cases, coupons may be sent via email, though to be effective the customer's email program must be able to receive HTML email (and not text only) in order to maintain required design elements (e.g., bar code).
 See also: Email, Market, Marketing, Customer, Internet
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