Hypermarkets: very large self-service out-of-town outlets, 5,000 m2 or more, stocking not only a wide range of grocery and fmcg products, but also other consumer goods such as clothing, electrical goods, home maintenance products, etc.
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Hypermarket - a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices.
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House Accounts see Direct Accounts. Hypermarche see Hypermarket. Hypermarket a giant, one-stop shopping facility offering a wide choice of grocery and general merchandise at discount prices; sometimes called a Hypermarche.
Supermarkets combine food and other household items from a number of different suppliers in one place. Certain 'superstores' such as the European hypermarkets and the Wal-Mart 'super centers' combine even more items into one setting.
 See also: Cycle, Perceived, Introduction, Differentiate, Cut
  
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