idea generation
the first stage in the new product development process - the sourcing of ideas for new products, important sources include the firm's own R & D work, focus groups, competitor's products and suggestions from customers, ...
IDEA GENERATION
The first step of new product development requires gathering ideas to be evaluated as potential product options. For many companies idea generation is an ongoing process with contributions from inside and outside the organization.
1. Idea Generation- is the idea worth considering? Ideas might come from Internal sources: R & D, top mgt' employees; External sources: Customers, competitors, distributors, suppliers, research institutes ...
Stage 1: Idea generation
New product ideas have to come from somewhere. But where do organisations get their ideas for NPD? Some sources include:
- Within the company i.e. employees
- Competitors.
- Customers
- Distributors, Supplies and others.
Idea generation. Firms solicit ideas as to new products it can make. Ideas might come from customers, employees, consultants, or engineers. Many firms receive a large number of ideas each year and can only invest in some of them.
when used as intended -- as a tool for idea generation and development -- the focus group now faces pressure to fill every possible market research need, from segmentation to brand awareness to visual testing.
New Product Development - the creation of new products needed for growth or to replace those in the decline stage of their life-cycle; the stages in the new product development process are commonly listed as idea generation; screening; ...
 See also: New product, Offer, Development, Marketing, Market
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