Idea Screening- Is the product idea compatible with company objectives, strategies? Strength and weaknesses, Fit with objectives, Market trends, Rough ROI (Return on Investment) estimate Ideas are evaluated against criteria; most are eliminated.
Stage 2: Idea Screening
This process involves shifting through the ideas generated above and selecting ones which are feasible and workable to develop. Pursing non feasible ideas can clearly be costly for the company.
Screening an early stage in the new product development process when ideas for new products are sifted or screened to identify those that the firm might profitably develop; two broad approaches to idea screening are possible: managerial ...
 See also: Strategy, Marketing, New Product Development, Company, Competitor
  
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