Image Advertising
Rather than promoting a product or service's specific attributes, image advertising promotes an overall perception of a company, product or service.
Image
Your personal and company image can add to or detract from the perceived value of your product. Do you reach into your pocket for a cheap pen or a Mont Blanc? Do you arrive in a limo or a cab? Image is a strange thing.
image differentiation
as a source of competitive advantage, a company may differentiate itself from its competitors by image, the particular image or "personality" it acquires is created by its logo and other symbols, its advertising, ...
Image map
A single graphic image, generally in a GIF or JPEG format, containing multiple hyperlinks.
Inbound link ...
Image Represents how a given retailer is perceived by consumers and others.
Implementation The stage in the research process during which recommendations are put into practice.
Image ALT-tag: "alternative text" is used to describe images. When you mouse over an image,
this is the tag that appears.
Image utility: the satisfaction acquired from the emotional or psychological meaning attached to products. Some people pay more for a toothpaste perceived to be more effective at fighting cavities and whitening teeth.
Image Ads
A PPC option offered by many of the leading providers of pay per click advertising.
Image Maps - Clickable regions on images that make links more visually appealing and Web sites more interesting. Image maps enable spiders to "read" this material.
IMAGE MAP: A graphic on a Web page used for navigation. Also known as a "click able graphic" that performs different actions depending on where in the graphic you click.
image transfer - A radio advertising technique whereby the images of a television commercial are implanted into a radio spot.
impression - One exposure (in one household or to one individual) to one advertisement.
ALT Image tag - Spiders cannot able to read images as such, so the alt tag or text attribute describes what the specific image represents.
Analytics - Technology that helps analyze the performance of a website or online marketing campaign.
Brand Image The customer's net "out-take" from the brand. For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; ...
Store image: the positioning of a store in terms of its branding, product selection, interior and exterior design, fixtures and fittings, lighting, etc.
Brand image
Brand image refers to the set of beliefs that customers hold about a particular brand. These are important to develop well since a negative brand image can be very difficult to shake off.
Brand loyalty ...
inline image On a Web page, an image that appears in the midst of text.
Imagery: When the brand name, words, and slogan work together to create an image in the mind of the consumer, it will invoke ideas, feelings and objects, and a direct recovery of past experiences.
Image Advertising - Advertising that is directed at the creation of a specific image or perception of a company, product, or service.
Image Advertising
Definition of Image Advertising
House Agency
Definition of House Agency ...
Image
Perceptions of the features, tangible and intangible, that characterize a brand.
Information Architecture ...
Image Marketing
Strategy that seeks to create awareness and positive perceptions for a brand by promoting the "image attributes" of a product or service—e.g., cool, hip, exotic- rather than its functional attributes.
Image advertising - Promotion of the image or perception of a product or company, rather than its functional attributes. Commonly used for positioning brands and products in crowded markets.
image The sum of beliefs, ideas and impressions that a person has of an object or agency. (Assael). For example, the library holds an image of prestige for some communities.
the image that the brand sponsor wants a particular brand to have; the desired positioning of the brand in the market and in the minds of consumers.
the strong attitude or attachment consumers have towards a particular brand.
idea image by Pavel Losevsky from Fotolia.com
Post a Comment
Post this comment to my Facebook Profile ...
Small image files designed to give the viewer a preview of the image and are clicked on to enlarge/open
Uniform Resource Locator (URL)
unique selling proposition (USP) ...
visual imagery in which the product appears within the entertainment program
actual product use by an actor in the program
words spoken by an actor that include the product name ...
Text and image advertisements by Google that appear on content websites.
to the top
ADSL ...
A graphic image or other media object used as an advertisement. See iab.net for voluntary guidelines for banner ads.
ad blocker
Software on a user’s browser which prevents advertisements from being displayed.
Upload an image named favicon.ico in the root of your site to have your site associated with a favicon.
See also:
HTML Kit - generate a favicon from a picture
Favicon.co.uk - create a favicon online painting one pixel at a time.
gif GIF images are the most widely used graphic format on the web. GIF images display up to 256 colors and may include a transparent color, allowing a graphic to more or less blend in with the More.
Creating an image for your product, service or company and conveying this to the consumer
PR
Public relations or press relations ...
Avoid large image files. You want your message to be quick and easy to download.
Consider including pictures of your product, or images that represent the benefits of your product or service.
Duotone " Image created using two colors.
Dupe " Short for duplicate or duplication. Names that appear more than once in a mailing list.
- E - ...
Image advertising Promoting the image, or general perception, of a product or service, rather than promoting its functional attributes. Commonly used for differentiating brands of parity products (e.g., "This is a man's drink").
An eCover is an image or set of images or graphics that are designed to look like a physical book, a physical CD or DVD case or a physical report. They are used to add impact to the sales pages of downloadable information products.
HALFTONE - An image formed by printing close-set dots of varying sizes on paper or other "hard" media.
HARD SELL - A general term to describe any aggressive advertising technique.
The creation of an image for a product or service in the minds of customers, both specifically to that item and in relation to competitive offerings.
TIFF - The Tagged-Image File Format (TIFF) is used to exchange files between applications and computer platforms. TIFF is a flexible bitmap image format supported by virtually all paint, image-editing, and page-layout applications.
HTML message Whereas plain text emails contain only basic type messages, an HTML message can contain graphic images, logos, text variables, and colors.
Adsense offers a range of text, image, flash and video ads that are targeted to the content that is on the site where the ads are displayed. AdWords Google's pay-per-click (PPC) advertising system.
For example, the Pillsbury Doughboy does not really emphasize the conveyance of much information to the consumer; instead, it attempts to create a warm, 'fuzzy' image.
You can see the product or service's image in the market and how it compares to that of the competition.
A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.
Animated GIF: A graphic image in GIF (graphical interchange format) format composed of multiple layers which display in turn, providing the illusion of motion. A large percentage of non rich-media banner ads are in animated GIF format.
hypertext: Works in hypertext are meant to be more than words and other images.
If a page is sloppy, filled with typos, or contains outdated price information, the company's image will suffer both in public perception and even in a court of law.
Brand and Branding - "A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme.
As images contribute the most to a huge page size they have to be especially treated in Mobile Sites. One of several possibilities is, to substitute the image with a placeholder and let the user choose whether he wants to load the image or not.
Letterpress: A relief printing method done using cast metal type or plates on which the image or printing area is raised above the nonprinting areas.
Ad: In mobile advertising an ad type typically includes banners, graphical images, and/or text ads. These ads are usually limited to a specific character length, pixel size and byte size. These can often be referred to as 'the creative.
Google AdSense is an ad-serving program operated by Google that provides relevant text, image, and video-based advertisements to enrolled site owners.
This can be an HTML page, an image (jpeg, gif, png, etc.), a sound clip, a cgi script, and many other file types. An HTML page can account for several hits: the page itself, each image on the page, and any embedded sound or video clips.
Link: Text links, hyperlinks, graphics or images which, when clicked or when pasted into the browser, direct the prospect to another online location. To be most effective in motivating action, links must be obvious to the recipients.
A common format for image files, especially suitable for images containing large areas of the same colour.
Bandwidth: How much information (text, images, video, sound) can be sent through a connection. Usually measured in bits-per-second. A full page of text is about 16,000 bits. A fast modem can move approximately 15,000 bits in one second.
Web site owners can participate in this ad serving program to allow text, image and video advertisements administered by Google to be on their web sites.
Alt Attribute/Alt Tag - An Alt Attribute (or Alt Tag) is a way for you to give descriptions to your site's images. Search engines aren't able to look at an image and tell what it is about.
A qualitative technique used by a moderator where images of people, places, or things are shown to participants and they are then asked to interpret the pictures around a given topic.
Bandwidth - The amount of data (text, video, sound, images, animations) that can be moved through an Internet connection. The amount is typically measured in bits per second (bps).
 See also: Market, Marketing, Service, Product, Advertising
|
