Image advertising

Image Advertising
Rather than promoting a product or service's specific attributes, image advertising promotes an overall perception of a company, product or service.

image advertising - Advertising that creates an identity for a product or service by emphasizing psychological meaning or symbolic association with certain values, lifestyles, and the like.

Image Advertising - Advertising that is directed at the creation of a specific image or perception of a company, product, or service.

Image advertising - Promotion of the image or perception of a product or company, rather than its functional attributes. Commonly used for positioning brands and products in crowded markets.

Corporate Image Advertising - advertising aimed at establishing an identity for a firm in the public mind.

Image advertising Promoting the image, or general perception, of a product or service, rather than promoting its functional attributes. Commonly used for differentiating brands of parity products (e.g., "This is a man's drink").

Product-Oriented Advertising
Image Advertising
Advocacy Advertising
Public Service Advertising ...

See also: Market, Image, Media, Marketing, Service