Imagery: When the brand name, words, and slogan work together to create an image in the mind of the consumer, it will invoke ideas, feelings and objects, and a direct recovery of past experiences.
Imagery - the symbols, images or graphic representations used in advertising to suggest a particular mood or feeling.
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visual imagery in which the product appears within the entertainment program
actual product use by an actor in the program
words spoken by an actor that include the product name ...
Image Oriented Change Strategy an advertising plan or tactic intended to change a brand's image (rather than to maintain it over time) and which relies on imagery and symbolism (rather than the provision of information) to achieve its objective.
Unlike its competitors, Glacéau eschewed evocative imagery and opted instead for a clean label that features a different color for each flavor and a higher-than-average amount of copy.
Corner Peels (aka Peel-Back Ad): An ad unit that uses the upper right corner of a Web page to display enticing imagery or words to motivate visitor interest in unveiling more information.
advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotional feelings (fear, anger, passion, etc) rather than by a rational appeal, ...
With the copy and any other imagery, etc. ready to be displayed, be sure to submit your Web site to important directories, given that directory links will assist your ranking and improve on traffic.
Mood Board: A board full of scrap imagery the art director has gathered to start working out what the look and feel of the creative is going to be.
Google Earth is a virtual globe comprised of the super-imposition of satellite imagery, aerial photography and GIS images.
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Google Slap ...
High Definition Television (HDTV) - An all-digital TV broadcast signal that delivers a high-resolution, wide-screen picture and 6 channels of digital sound. A resolution of 1,080 lines is considered high definition imagery, ...
It maps the Earth by the superimposition of images obtained from satellite imagery, aerial photography and GIS 3D globe.
Visit Google Earth ...
Strategies employed by a brand to occupy a specific, clearly defined niche in the competitive environment. Positioning addresses every element of the marketing mix—e.g, messaging, market segmentation, brand imagery-to manage perceptions in the ...
Online Word Association: A projective research technique where respondents are presented with stimuli words and asked to type in the first word, association, or image that comes to mind. This technique is best for exploring awareness, imagery, ...
People like to deal with winners; convey competence and polish, and you’re half-way home. Also, sharpen your statements to go the heart of your message. Use action verbs to creative active and positive imagery. But do not exaggerate.
Fantasy fiction may be guided primarily by the author's own distinctive imagery and personalized archetypes. Fantasies that involve heroic-erotic roundelays of the death-dance are often referred to as the sword-and-sorcery subgenre.
 See also: Image, Market, Place, Offer, Company
  
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