Impression Share (IS) refers to fraction of total searches for set of keywords are being shown your ads.
impression
Definition
A single instance of an online advertisement being displayed.* ...
Impression, sometimes called a view or an ad view, is a term that refers to the point in which an ad is viewed once by a visitor, or displayed once on a web page.
Ad Impression:
This denotes the number of times an ad appeared on a user screen.
Based on projections, inventory may be specified as number of impressions or as a share of voice. Also known as ad avail.
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Gross Impressions - Definition of Gross Impressions ...
Impression
On the Web, an impression is counted when an ad is displayed once.
Impressions - Number of homes or individuals exposed to an advertisement or group of advertisements. In Internet parlance, the total number of times an advertising banner has been served to the Web population.
Impression: An impression is the number of times your ads were shown. Within the AdMob user interface, advertisers can view the total number of times their ads were shown or view impression data on a campaign, ad group or individual ad level.
Impression Fraud
The act of deliberately generating impressions of an advert without the intention of clicking on the advert. The result is a reduction in click through rate which can affect Quality Score in PPC advertising.
to the top ...
Impressions - Each view of an online advertisement is counted as an impression.
Key Performance Indicators - The crucial parameters showing the health of the website and success of marketing strategies.
Impression
A count of the number of times an advertisement is viewed. For an example, an ad viewed 1000 times is said to have received "1000 impressions".
Keyword / key phrase
The word(s) used for a search engine query.
Impression - this term relates to advertising where an impression is counted every time a viewers sees a page with your ad on, regardless of whether they click through to your website or not.
Impressions
Everytime an ad is seen is one impression. Advertisers usually have a certain payout for every 1000 impressions their ad earns.
In-app store ...
Impression: How many times a banner advertisement was displayed or viewed.
Impression: The Opportunity To See (OTS) a banner or other ad by a surfer. When a page that includes a banner is viewed, it is considered an impression.
Impression
An impression or exposure is the term used to describe when your ad is shown on a search results page after being triggered by a user's query.
Impression
When somebody views your ad but doesn't click on it, it means your ad has got one impression. Impressions are counted by the number of searches that your ad is being displayed for.
Index ...
Impression: An advertising metric that indicates how many times an advertising link is displayed.
In-house: Merchant that administers its own affiliate program.
Impression:
A page or ad review.
Inventory:
The available advert impressions from a publisher.
Impression
Also known as a page view, an impression is a single instance of an online advertisement being displayed. Search engines and ad networks use impression statistics to charge advertisers on a Cost-Per-Thousand (CPM) basis.
Impressions - The number of times someone views a page displaying your ad.
IMPRESSION: Known as the delivery of a company hallmark, advertisement, or sponsorship to a consumer through a Web page.
impression The delivery of a single ad (usually a banner) to a single viewer one time.
impression - One exposure (in one household or to one individual) to one advertisement.
Impression: When an individual types a term into a search engine and a page comes up on which your ad is displayed this is termed an impression.
Ad Impression: One person viewing one ad.
Affiliate: Someone who is affiliated with someone else, usually referring to a person or company that is a member of another company's "Affiliate Program".
Page Impressions
The number of times a particular web page is downloaded to a browser.
Paid Inclusive ...
An ad impression is the instance of an ad showing in a SERP or a page belonging to a search engine's content network.
Definition of Negative Keyword ...
(Page) Impressions: [imp] Impressions refers to the number of times a page is accessed over a fixed period of time. Thus if a page receives 1,000 impressions per day, then that page is accessed 1,000 over the course of the day.
Pay-per-impression ; An advertising pricing model in which advertisers pay agencies based on how many consumers see their promotions.
impressions
A single instance of an online advertisement being displayed
inbound link ...
Impression - One view or display of an ad. Ad reports list total impressions per ad, which tells you the number of times your ad was served by the search engine when searchers entered your keywords (or viewed a content page containing your keywords).
ad impression
(1) An ad which is served to a user’s browser. Ads can be requested by the user’s browser (referred to as “pulled ads') or they can be “pushed,' such as e-mailed ads.
AD IMPRESSION
One person viewing one ad.
ADVERTISING PLAN
An outline of what goals an advertising campaign should achieve, how to accomplish those goals, and how to determine whether the campaign was successful in obtaining those goals.
An "impression" is defined as the appearance of a banner on a site -- an Internet user is searching for information on floral arranging and at the top (or the bottom) of the search results screen is a banner. This is an impression.
Gross impressions
The total number of exposures or opportunities to see the advertisement delivered by the media schedule. Net Reach x Average Frequency = Gross Impressions ...
Ad Views (Impressions): Number of times an ad banner is downloaded and presumably seen by visitors. If the same ad appears on multiple pages simultaneously, this statistic may understate the number of ad impressions, due to browser caching.
Ad views (impressions): The number of times an ad banner is served up and viewed by visitors.
The overall impression created and maintained over time by the consistent presentation of the brand in the prescribed manner and in appropriate contexts.
Identity ...
PPI - Pay Per Impression - Where an advertiser pays for each display (impression) of their advertisement (usually a banner).
Impression In Web advertising, a request by a user's browser to load a graphic ad image. Imprinted product A promotional product, this is a product with a company logo or advertising message printed on it.
Deceptive Packaging packaging intended to deceive the purchaser; excessive ullage creates the impression that the volume of the contents is greater than it actually is. See Ullage.
The CTR is simply the ratio of clicks per ad impression (i.e. clicks divided by impressions, expressed as a percentage).
Cost Per Thousand (CPM) Standard measurement for determining the cost effectiveness for advertising, by comparing the cost to impressions for a target audience.
Marketers spend large sums of money in an attempt to get customers to have a positive impression of their products. But clearly the existence of a perceptual filter suggests that getting to this stage is not easy.
By understanding your customer, you can then select the combination of communication vehicles to use to get to that “seven' impressions metric.
CPM: Cost per a thousand impressions. In this advertising model, the advertiser pays a flat fee for 1000 impressions, where each impression is an instance of their ad being displayed.
The package attract attention, describe the products features, create consumer confidence and make a favorable overall impression - Consumer affluence: Rising consumer affluence means consumers are willing to pay a little more for the convenience, ...
Over time your CTR will decrease and will ultimately result in less impressions. Additionally, if you have bid on a CPM basis, your actual CPC will increase over time. This is because your ad will be displayed to your entire market.
On a first impressions basis at least one can ascertain in what ways the nation is similar or dissimilar to your own domestic market or the others in which your company already trades. Now you will need to be careful in respect of self-referencing.
Typically the ad is 'clickable' and redirects the respondent to a specific web page. Banner ads are typically priced per impression (cost per impression or CPI), per thousand impressions (CPM) or per click (CPC).
For users this is based on practical experience of the product or service concerned (informed impressions) and how well this meets expectations; for non-users it is based almost entirely upon uninformed impressions, attitudes and beliefs.
The delivery of fewer ad impressions, website visitors, or conversions than contracted for a specified period of time.
Underdelivery
Unique Selling Preposition (USP)
Unique Visitor ...
CPM - cost per thousand impressions.
customer acquisition cost - the cost of acquiring each new customer.
deep linking - linking to a web page other than a site's home page.
Cost Per Click (CPC) [link: ] - advertisers are only charged when ads are clicked on
Cost Per Impression (CPM) [link:] - advertisers are charged a certain amount per ad impression.
The interviewer plays back his/her impressions of the respondent's feelings about specific questions. This technique is often used immediately after a pre-test of a questionnaire.
A form of advertising based on a transaction rather than impressions or clicks. Used widely in affiliate marketing. The CPA is the agreed rate for the campaign. Sometimes referred to as variable rate campaigns.
How many impressions will your ad receive or how often is it viewed. Reach measures how much of the target audience has been exposed to the advertisement. Finally, frequency measures the how often the target audience was exposed to your ad.
A good eCover can increase the conversion rate of a sales page because it helps give the impression that the product is more substantial.
 See also: Market, Marketing, Impressions, Advertising, Rough
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