About.com
Business & Finance
Marketing
Marketing Tools and Help
Marketing Glossary
In-Pack Premium - Definition of In-Pack Premium ...
in-pack premium
a type of sales promotion in which a small gift is included inside the package of a product to encourage consumers to buy it, see premiums, near-pack premium, on-pack premium, and with-pack premium
inbound inquiry ...
In-pack premium A premium included in the packaging of another product (e.g., buy a can of shaving cream and get a free razor in the same package). The term Package enclosure is also used.
 See also: Marketing, Service, Market, Customer, Product
  
|
RSS
