Inbound telemarketing

Inbound Telemarketing telemarketing in which a company receives telephone orders and enquiries from customers; often, toll free telephone lines are used. See Outbound Telemarketing.

Outbound Telemarketing - telemarketing in which a company uses trained salespeople to sell to customers by telephone. See Inbound Telemarketing. Outdoor Advertising - advertising by means of posters and signs, stationary or mobile.

Outbound telemarketing is the process of telephoning potential customers from a targeted list of names (database). Inbound telemarketing is where respondents reply to a telephone number, usually as a response to a mailer or an advertisement.

See also: Respondent, Suppliers, Promotion, Place, Telemarketing