Indirect Competition

Indirect Competition
First, let's clarify: everyone has competition, though it may not always seem obvious. Marketing experts cite two categories of competition: indirect and direct.

indirect competition
a product that is in a different category altogether but which is seen as an alternative purchase choice, for example, coffee and mineral water are indirect competitors
indirect costs ...

Direct Competition - a product or brand which competes in the same product category. See Indirect Competition.

See also: Services, Objective, Marketing, Target, Competitor