Indirect Costs

indirect costs
costs that cannot be traced directly to a particular product, commonly called overheads
indirect denial method ...

Direct Costs - costs which can be attributed directly to the production of a particular product. See Indirect Costs.
Direct Denial Method - handling a buyer's objection by contradicting it in a "head-on" manner. See Objections.

While not necessarily "free" since there may be indirect costs involved, the ability to have a product promoted without making direct payment to the medium can be a viable alternative to expensive promotion options.

See also: Company, Product, Needs, Market, Demand