Individual Brand Name - the part of the brand name which identifies a particular product when it follows a family brand name; for example, in the brand name "Holden Commodore", Holden is the family brand name, ...
Sometimes called an Individual Brand name. See Individual Brand Name; Corporate Branding; Family Brand; Product Line Brand Name. Single Niching a strategy followed by companies which operate in only one market niche.
Under an individual branding approach, each brand builds its own separate equity which allows the company, if they choose, to sell off individual brands without impacting other brands owned by the company.
associating the name of a company with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, ...
A combination brand name brings together a family brand name and an individual brand name.
Combined brand name: A popular strategy involves the organisation combing the already established family name with a new individual brand name.
 See also: Product, Brand, Offer, Market, Strategy
  
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