Individual Brand Name - the part of the brand name which identifies a particular product when it follows a family brand name; for example, in the brand name "Holden Commodore", Holden is the family brand name, ...
Sometimes called an Individual Brand name. See Individual Brand Name; Corporate Branding; Family Brand; Product Line Brand Name. Single Niching a strategy followed by companies which operate in only one market niche.
associating the name of a company with the individual brand name in product marketing, usually to ensure that new product introductions will be more readily accepted, ...
A combination brand name brings together a family brand name and an individual brand name.
Combined brand name: A popular strategy involves the organisation combing the already established family name with a new individual brand name.
 See also: Company, Individual Brand, Customer, Strategy, Brand
  
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