industrial goods
goods and services purchased by industrial buyers for use in the production of their own goods and services or in the conduct of their business, industrial goods can be broadly classified as equipment, raw materials and services ...
3 Industrial Goods Classification 1) Material and parts i-raw material ii-manufactured materials and parts 2) Capital items a) installations and b) equipment 3) Supplies and business services
[edit] Managing the Product Mix ...
Advertising of industrial goods and services.
Contributed by: MarcommWise Staff
Infomercial ...
This is typical of industrial goods, but is in contrast to the phenomena of network effects and increasing returns for digital goods. Diminishing returns explains why industrial companies become more inefficient once they grow over a certain size.
Raw Materials - a classification of industrial goods that are basic materials which become part of a physical product in the manufacturing process.
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industrial advertising - Advertising targeted at individuals who buy or influence the purchase of industrial goods or other services.
inflight advertising - A variety of advertising media targeting air travelers while they are in flight.
Industrial goods can also be broken down into subgroups, depending on their uses. It should also be noted that, within the context of marketing decisions, the term product refers to more than tangible goods-a service can be a product, too.
 See also: Purchase, Advertising, Marketing, Rough, Goods
  
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