industrial marketing the marketing of goods and services to business organisations for use in the manufacture of their products or in the operation of their businesses, also called business-to-business marketing industrial product classes ...
Industrial marketing: see B2B marketing. Infomediaries: information brokers that gather information about online consumers, ...
see Industrial Marketing. buying situations categorised according to the prior experience of the buyer with the product and supplier; buy classes can be classified as straight rebuys, modified rebuys and new tasks.
See also: Cycle, Free, Marketing, Access, Introduction
 
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